Kim C. Halliday’s journey from semi-literate school-leaver to international Chief Engineer is the inspiration behind his trailblazing m-education app Flip Flash Cards (RRP US$4.99), designed to improve memory recall and empower people of all ages to master topics and share knowledge.
Diagnosed with dyslexia, Kim found learning a constant struggle and left school when he was 15 years old. He eventually joined the Merchant Navy but his learning difficulties began hampering his career prospects.
After being introduced to flashcards, everything changed. Kim made hundreds of question-and- answer packs of flashcards and kept them on him 24/7 around the ship as learning aids to help him become a qualified Engineering Officer.
He didn’t stop there, going on to attain the highest qualification in his field – that of Chief Engineer, licensed to work on any commercial vessel in the world.
With Flip Flash Cards, Kim reimagines his original paper flashcards for a worldwide audience of m-learners and digital natives who want to learn any topic, anywhere at any time that suits.
People can personalise their packs with images, videos, sounds and text plus access a comprehensive range of mathematical and scientific symbols to boost active recall on a range of topics.
A quick flip or swipe of a mobile device reveals answers on-screen. The handy audio auto play reveals answers for self-testing on the go and it’s easy to share packs with others.
“I know there are a lot of kids and adults out there like me – struggling with study and feeling down on themselves. That’s why I created this app.
Mobile-learning may be new, but Flip Flash Cards is based on the exact results-driven techniques that I used to follow my dreams,” says Kim.
Flip Flash Cards is designed for all ages – for parents to help their children learn the alphabet, through to high school and uni students’ study for exams.
Businesses can use the app as a training tool for new product launches or to enhance health and safety awareness in their work place.
“The possibilities are limited only by people’s imagination,” says Kim. People are encouraged to share their Flip Flash Cards packs with other students, colleagues, teachers and friends to build a crowd-sourced library of resources.
Australian early learning educators will trial Flip Flash Cards in classrooms during 2016.
The global m-education market is set for impressive 21% year-on-year growth for the next five years according to the latest industry report.
Flip Flash Cards is well positioned to meet this demand. Active learning. Anytime. Anywhere.
1 Global m-Education Market 2016-2020 released 30 December 2015 by Technavio
FLIP FLASH CARDS RRP US$4.99
Flip Flash Cards is an m-education app that allows users to create, play and share packs of flashcards on iOS (iPhone, iPad) and Android devices. Incorporating visual, auditory, tactile and rote learning techniques, the app will be available in many languages and helps improve literacy and memory recall across all ages.
For an interview with Kim Halliday, or more information please contact: Emma Rusher, MD, House of Rusher T 0423 214 626 | E firstname.lastname@example.org
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